Keynotes:
10:00 h · Register of attendees
10:30 h · Arturo Pérez de Lucía, General Manager at Aedive
10:45 h · Javier del Val, Product Model at Hyundai
11:00 h · Juan Carlos Muñoz, Consumer Experience at Volvo
11:15 h · Gustavo Franco, Managing Partner at All Media Consulting
11:30 h · Coffee Break
Round table:
The acquisition of EVs implies a paradigm shift among consumers. Does the greater or lesser autonomy of a vehicle’s battery have an impact on brand loyalty? Is it possible to turn drivers into fans like Tesla does?
· Javier del Val, Product Model at Hyundai; Juan Carlos Muñoz, Consumer Experience at Volvo
Open mic:
Intervention of the attendees and conclusions.
Moderator: Clio Beruete
